We need nature to survive and it is disappearing at an alarming rate that is not sustainable. The forests are being destroyed, water is being polluted, and the natural spaces are getting smaller. Nature gives us life physically and mentally and it helps us recharge. We need it to survive and if it disappears we will too. It helps me be more creative and can lead the world to new discoveries in all areas of life. It is vital that is protected and intertwined in our everyday lives. There are many companies, groups, and individual people that are making changes to protect the environment but it is not enough and digital marketing can help increase the efforts.
The World Wide Fund for Nature (WWF) is a non-profit organization that is helping in the fight to protect the environment and the animals that live in it. They work with specific local communities and larger countries to find ways to help protect the environment. They have created many campaigns in order to raise awareness about different ways to act in actions you do or events you can participate in as an individual. Many of their campaigns focus on the emotional appeal of viewers and often show situations of what could go wrong if nature is destroyed.
This approach is effective because it is a visual storytelling technique that gets the viewer interested and draws them in. WWF has many different approaches to digitally advocate for the preservation of nature.
Content Marketing: WWF creates relatable content that raises awareness, encourages people to donate, and is very relevant. They make many different forms of digital content like infographics, short video content, long-form content, blogs, and other digital graphics.
Social Madia Marketing: WWF uses its content to build relationships and inform the world about the importance of protecting the environment. They used their relatable content to inspire people to help.
Their efforts in using digital marketing to inform and inspire people to engage are an effective example of how to use digital activism to help a cause.
One tool I would use to help improve their content is to use a/b testing on the blogs that they publish. They can use it to see which headlines are clicked on the most, what layouts keep users reading more, or which graphics they include will increase engagement. They can use a/b testing to optimize their blogs to make them the most engaging and informative they can be.
